10 good media articles

I put these in order by date. Bear in mind that after June 2001 the company was no longer under our management. But I'm very pleased by the current crop of media articles. It makes me especially happy to see how the owners, employees, and franchisees of Great Harvest have kept "the freedom thing" as strong as ever.

Great Harvest Honored as World-Class Franchise
Franchise Research Institute, November 2008

This award is based on a survey of all the franchisees. It's the fifth year in a row that Great Harvest received the honor.

Great Harvest Bread
Fast Casual Magazine, June 2008

Fast Casual is a restaurant trade magazine; this is a good, short article about the franchise and the concept.

Great Harvest wins democratic workspace award
WorldBlu, April 2008

Clipped from the article:

“Democratic workplaces operate on the principles of freedom rather than fear and control,” explains Fenton. “Democratic companies understand that the future of business is less about pomp and more about participation..." At Great Harvest Bread Company, headquartered in Dillon, Montana, they have designed their franchise model with more than 200 stores across the US using a “freedom franchise” approach, a method they developed in to order to nurture creativity, excellence and a true sense of ownership.

The No-Formula Franchise
BusinessWeek, March 2008

I especially liked this article. A clipping:

"... In fact, Salis' franchise agreement doesn't specify much. The 206 bakeries in the Dillon (Mont.)-based system must pay royalties and use wheat supplied by the company. But all the minutiae that most food-service franchisers rigidly control—decor, hours, pricing, menus—are left up to Great Harvest franchisees.

"This flexibility contradicts the core idea of franchising: to build a brand by copying a carefully controlled system. CEO Mike Ferretti says Great Harvest, founded in 1976 by a couple in Great Falls, Mont., straddles the line between franchising and entrepreneurship and appeals to people who don't feel comfortable starting a business from scratch but find a conventional franchise system too restrictive. While some brands have experimented with giving franchisees more discretion over elements of their business, Great Harvest has made the idea central to its model."

New Franchise Idea: Fewer Rules, More Difference
Wall Street Journal, September 2007

Another recent article featuring Great Harvest along with several other franchises which also use a freedom approach. Especially interesting to me since when we sold the company in 2001 we had been running the business this way for over 20 years, but nobody else in franchising was talking like this. So it's fun for me to fast-forward and see the idea working in other franchise systems.

America's 25 most fascinating entrepreneurs
Inc. Magazine, April 2004

This article was a complete surprise to us, coming out as it did after we had already left the business. Notice we are the only married couple on the list -- click on our link at #18 to read the article itself.

The Good Life and How to Get It
Inc. Magazine, February 2001

This story was very specifically about our personal work style, not about the company per se. It takes the form of an e-mail conversation between myself and the author, Michael Hopkins. I like it, but it's fairly long; in the original magazine with pictures and everything it ran seven pages.

Zen and the Art of the Self-Managing Company
Inc. Magazine, November 2000

This is the same cover article I featured on my resume page, about the learning community. Even though it's old now, if you were to read only thing on this list, this would be it.

Bread Store Tells Franchisees To Do Their Own Thing
Wall Street Journal, November 1997

Clipped from the article --

"As the cover page of the Great Harvest franchising contract states in big, bold letters:

ANYTHING
not expressly prohibited by the language of this agreement
IS ALLOWED

"Why does Great Harvest flout the cookie-cutter conventions of franchising? Partly because of the personalities of its founders. But the company also finds that freedom in franchising inspires ways of doing business that ultimately benefit every member of the system.

"We are a richly cross-linked community," says Pete Wakeman. Adds his wife and co-founder Laura Wakeman, "Innovation happens overnight in our company."

Bread Company Recipe for Success: 'Be Loose, Have Fun'
LA Times, August 1997

An earlier article, still a favorite of mine because it was the first to really go national, which was very exciting for us. It went out on the Associated Press and from there found its way into newspapers all over the country.

Books

Bread and Butter: What a Bunch of Bakers Taught Me About Business and Happiness
By Tom McMakin, June 2001

Tom was the top person in our company hierarchy, right beneath Laura and myself. I love this book for two reasons. From beginning to end it perfectly explains the essence of the company. And at the same time Tom himself is a wonderful person, a fun writer, a careful observer, and an original thinker. I can open this book just about anyplace, read a couple pages about stuff that actually happened to me -- I was there -- and yet walk away with a completely new take on things.

The New Pioneers: The Men and Women Who Are Transforming the Workplace and Marketplace
By Thomas Petzinger, January 2000

Thomas Petzinger did a weekly Wall Street Journal column called "The Front Lines," and this book is a collection of his observations. Chapter 6, "Nobody's as Smart as Everybody," begins on page 146 and explains Great Harvest's unique franchise agreement. Another good section about us begins on page 168. Here's an excerpt from the editorial review on Amazon:

"A columnist for The Wall Street Journal, Petzinger spent three years traveling across America to interview management gurus and businesspeople at the forefront of this economic seachange. He discovered that large and small businesses alike are succeeding by abandoning the old command-and-control ethos. In today's best-run companies, he notes, employees are getting the leeway to manage themselves. Petzinger profiles people as diverse as Pete and Laura Wakeman of Dillon, Montana, who built the Great Harvest Bakery chain by making their company more of a community than a corporation; Nick Gleason, a Harvard Business School graduate who eschewed a big salary to launch an Internet design company in a Boston ghetto; and Richard Knowles, who turned around a struggling West Virginia chemical plant for the Dupont Corporation. Provocative and well written, The New Pioneers is for top managers, regular working people, and anyone who loves a good business yarn." --Dan Ring

Managing Time: Expert Solutions to Everyday Challenges
Harvard Business School Press, 2006

A cute little paperback, only 90 pages long. It isn't about Great Harvest or myself per se, but quotes me here and there to teach good time-management principles.

 

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And... the rest of my resume

My college degree was a BS in agriculture from Cornell University in upstate New York. We baked bread during the summer to help pay for college, selling it from a card table on the side of the road. It was actually a pretty good little business. After college Laura and I backpacked the full width of Montana from Yellowstone Park to Glacier Park, a total of five weeks, and in the process fell in love with the state. We wanted to be wheat farmers, but quickly ended up back in the bakery business. Great Harvest grew naturally from that, no debt, just normal growth for 25 years.

We have two daughters, Sally & Addie, both in their 20s. We live in a pretty little house surrounded by trees, 8 miles north of Dillon. For fun we go hiking (a lot), ski, camp, and hang out with friends.